Saturday, June 23, 2018

Fwd: 6 Data-Backed Steps For Improving Your Approach To Content Collaboration

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---------- Forwarded message ---------
From: Jeff Bullas <jeff@jeffbullas.com>
Date: Tue, Jun 19, 2018 at 12:12 PM
Subject: 6 Data-Backed Steps For Improving Your Approach To Content Collaboration
To: <joaoa.desilva2018@gmail.com>


Hi,

 

The content creation process is about endless collaboration and communication. Being a content specialist doesn't mean that you have only one task to do, which is to write a piece of content. Writers have to cooperate with a number of other specialists, such as PR managers, editors, SEOs, designers, and marketing managers. It can be a real hassle to coordinate efforts with all those team players.

 

To shed some light on the current state of content collaboration and identify the most complicated tasks of content practitioners, SEMrush conducted research in partnership with the Content Marketing Institute. The research insights helped discover that a better collaborative workflow may be one of the most important elements of a digital content marketing strategy.

 

The team at SEMrush used the results of this study to identify the main bottlenecks for content marketing specialists across different stages of the content lifecycle. In this article, they describe the planning stage and explain how collaboration with other team members can help content producers do their job effectively... Read the rest of the article here.

 

Cheers,


 John



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%Jeff

 

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